Preparing for Your Sale

Promotional Tools

As a member of the Canadian Angus Association, you may take advantage of a number of tools to help promote your business and sell your cattle. Click on the links below to learn more about these programs.

CAA Member Directory and Bull Buyer’s Guide

Member Directory:

  • Includes contact information for every member of the Association. An index in the back of the directory will allow for easy navigation
  • Opportunity to showcase your entire program; tell us who you are and what you’re about
  • Promote any events that you are involved in during the fall or early part of the new year
  • Industry, national and regional association news
  • Mailed no later than September 15
  • 15,000 mailing distribution to Angus members and commercial members

View the 2016 Member Directory here

Bull Buyer’s Guide:

  • Feature the most comprehensive list of Angus bull sales in the nation, so please share your sale information with Keltey at your CAA (403-571-3598 – as soon as you know it!
  • Mailed no later than February 1 each year
  • Opportunity to advertise your bull production, including all sales taking place from the middle of February onward
  • Information we mail out to Canada’s commercial Angus breeders.
  • Industry, national and regional association news
  • 15,000 mailing distribution to Angus members and commercial members

View the 2016 Bull Buyer’s Guide here

If you would like additional information, please do not hesitate to contact the Canadian Angus Association’s Karla Ness (587-230-3520 or or Keltey Whelan (403-571-3598 or

Canadian Angus Tag Program

  • Angus tags certify minimum 50% Angus genetics
  • Angus tags include free age verification
  • Angus tags are fully compliant CCIA tags
  • Angus tagged cattle are eligible for more than 170 Canadian Angus Rancher Endorsed Feeder Sales across Canada—more sales than any other beef breed
  • Angus tagged cattle are eligible for Canadian Angus Rancher Endorsed branded beef programs


Events Calendar 

Pedigree Extracts for Sale Catalogues 

  • We can provide three-generation pedigree and all available performance data as a text document or Word document
  • The cost is $2/animal if the registration number is sent electronically in an Excel file and $5/animal if the registration number is sent by email or fax or if only the tattoo is provided
  • Your sale catalogue will be posted online and added to our events calendar
  • To add your sale animals to the Sale Catalogue listing, contact Kajal

*NEW* Sales Package

We are offering members a set of promotional tools to use leading up their sale. For $45, the package includes:

  • Upload of sale catalogue to CAA website and at least one social media platform of CAA
  • Sale included on CAA events calendar
  • Maximum 3 picture upload of herd bulls on CAA animal inquiry web page
  • Access to Angus information pieces including ads and graphics
  • Access to all logos that member requires

Additional Resources

Gold Shows

  • Display our best genetics—cattle and show people look their finest
  • Competition for bragging rights as well as show title
  • Awards for Show Bull of the Year and Show Female of the Year in red and black categories
  • Opportunity to see how you compare to the rest of your breed
  • Make contacts in other provinces

Elite Sire and Dam Program 

  • The Elite Sire and Dam program identifies superior animals in the Angus breed

Canadian Angus Association

292140 Wagon Wheel Blvd,
Rocky View County, AB T4A 0E2

Tel: (403) 571-3580
Fax: (403) 571-3599
Toll Free: 1-888-571-3580

CAA Calendar

Upcoming Events

Vision: The Canadian Angus Association exists to preserve and expand the Angus breed for Canadian cattle producers and beef consumers, providing the best opportunities for profitability today and for future generations. Mission: To maintain breed registry, breed purity and provide services that enhance the growth and position of the Angus breed.
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